Be.Boy finds inspiration in the combination of streetwear and traditional men’s fashion. All pieces are sophisticated and stylish, casual and comfortable. The crocheted elements that are worked into other fabrics and appear throughout the clothing line, elegantly unite the individual outfits to form one harmonious collection. For this purpose, coarser material like crocheted drawstring, denim, or rougher cotton fabrics are used.
Be.Boy was first presented in July 2013 at the Mercedes-Benz Fashion Week in Berlin for the “Designer for Tomorrow” award under patronage of Stella McCartney.